BLOG
Design Tip #2: Your logo says it all...
by Steve Testone on December 10th, 2009

This is my second tip in what I hope to be an ongoing series of some basic web design tips that really apply whether you are using SnapPages or not to design your website. Today I thought I would address what is probably one of the biggest pitfalls of a good website design, the dreaded company logo! That's right, a logo can absolutely make or break a great website design. Imagine if the guy who commissioned da Vinci to paint the Mona Lisa had said she had to be wearing his favorite baseball hat in the picture. Yes, I realize I'm being a tad dramatic but you get the point. There might be nothing wrong with your logo, and then again there might be everything wrong with your logo. Hopefully I can give you a few pointers to help you decide if it might be the right time to do some "re-branding".

Your logo is not your family crest.
I think a big issue that people run into with their logos is that they think they need to convey who their company is through their logo. Your logo Should say something about your company but it doesn't need to say everything about your company. A good logo should be simple and memorable. It doesn't really have to say a whole lot, it just needs to be unique and look good.

Look professional.
Not everyone in the world is a designer, but most people could probably tell you if your logo looked like it was designed by a professional or not. This is an important thing to understand in an online world because you have a very small amount of time to make a great impression. You want people to instantly feel like your business is an established professional organization and a logo can be a huge part of this brand perception. One of our big goals with SnapPages is to ensure that your website looks professional for this very reason.

Your logo doesn't have to be a graphic.
I think people also have the preconceived notion of what a logo needs to be. Your company logo does not have to be a piece of art. A simple clean logo with nothing but text is a lot better then a bad graphic. If you don't believe you can have a great logo without having any graphics, or you need an example, take a look at microsofts logo.
Don't marry your logo.
Times change so don't be afraid to change your logo. Some people are really afraid that if they change their logo from what it has always been that their customers won't recognize them anymore, but this just simply isn't true. As long as you don't change your logo too often, this communicates to your customers that you are committed to improvement. There are countless numbers of very large companies that have successfully done this and been better for it. Just imagine having this on the back of your iphone...
I want to change, but I just need some help.
Alright, so some of you might be thinking it's about time to get a new logo, but you don't know anyone who can do this for you and you're a bit intimidated. That's okay, there are some great online resources out there that can help you through this process and don't cost an arm and a leg. I've listed a few below:

http://99designs.com/
http://brandstack.com/

If you guys know of anymore great resources like this be sure to list them in the comments section.


Posted in Tips    Tagged with no tags


2 Comments

Allen Tatomer - March 24th, 2010 at 12:58 PM
Good comments Steve. A professional company logo extends to a professional company brand...utilizing your company colors, catch phrase, video, message, banners and logo...all of which work together to communicate your uniqueness, professionalism and identity in a quick view.
Add us to your list of logo and custom brand creators, for anyone interested.
www.bizvideosonline.com
Allen
Imran - July 4th, 2014 at 11:38 AM
For Best logo work please check www.logoitech.biz
Leave a Comment


Categories
Tips (6)
Updates (47)
Archive
2016 (4)
2015 (2)
2014 (10)
2013 (7)
2012 (12)
2011 (21)
2010 (35)
January (2)
February (5)
March (7)
April (1)
May (2)
July (3)
August (3)
September (4)
October (2)
November (2)
December (4)
2009 (22)